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Marketing Logistics
Innovation in Action – Giving Direct Support to Marketing Managers
Marketing Support Logistics, a new highly specialized area of logistics, offers customized logistics services tailored to the needs of Marketing and Brand Managers in consumer-related industries, namely the Banking, FMCG, F&B and Retail Industries. These services include customized marketing materials preparation, deployment and tracking services, typically:
- Fulfillment Services for Marketing Programs (Residential and Commercial)
- Event Logistics Support
- Island-wide In-store Point-of-Sale Materials (POSM) Deployment
- Island-wide POSM Tracking and Reporting Services (Pre and Post Program)
- Island-wide indoor and outdoor Promotional/Advertising/Branding materials Deployment
- Ad-hoc and Urgent remedial actions execution for Marketing Programs
- Retail Merchandising Services (based on supplied Planogram)
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